TTT Launches a Friendship Day Campaign with Joy Skincare: Putting the ‘Do’ in Dosti

Published by : BST News Desk

Mumbai/Maharashtra, August 04  2025: Collective Artists Network’s Terribly Tiny Tales (TTT) and Joy Skincare are celebrating Friendship Day with a campaign that cuts through the nostalgia clutter and gets to the real stuff: effort. Titled “Putting the ‘Do’ in Dosti,” the campaign champions not just friendship, but friendship with follow-through.

The centerpiece - Three microdramas capturing how friendship evolves from school benches to solo apartments. Life moves fast, cities change, and friends go quiet. And yet, some friendships stay the ones that show up, make effort feel easy, and remind you it’s all about intention, not just shared memes.

So, this Friendship Day, we’re cheering for the doers - the friends who stayed. Through city switches, awkward phases, and bad Wi-Fi. Because in a few minutes, a microdrama can say what a thousand group chats don’t.